BBA Marketing

PROGRAM OVERVIEW

Bachelor of Business Administration in Marketing is designed to train and expose students to the critical marketing concepts and strategies. It is to also equip them with a broad knowledge of marketing through real case studies and networking with the industries. Graduates will be able to become marketing professionals and are marketable in both the domestic and global businesses. The innovative and collaborative learning experiences employed at Canadian University Dubai and Kolej SPACE, combined with the expertise of the teaching faculty, will help in developing your academics and transferable skills. Grab the chance to participate in our Global Mobility Program to broaden your business knowledge by spending a semester studying at one of our partner institutions in Dubai or Canada while completing a similar course.

PROGRAM OBJECTIVE

  1. Apply the necessary skills and knowledge to lead and manage global marketing effectively, ethically, and innovatively.
  2. Solve problems and challenges related to marketing by adapting the dynamics of technological change through teamwork, ethical issues, and effective communication.
  3. Contribute effectively to industry and society by conducting marketing -related research and analysis.
  4. Apply entrepreneurial skills and lifelong learning for successful career advancement.

COURSE OUTLINE

  • English
  • Malaysia Study
  • Mathematics for Business
  • Application of Computer
    Software
  • Principles of Management
  • Principles of Accounting I
  • Principle of Microeconomics
  • English II
  • Quantitative Business Analysis
  • Fundamentals of Innovation and Entrepreneurship
  • Principle of Accounting II
  • Principles of Macroeconomics
  • Islamic Study
  • Moral Study
  • Principles of Marketing
  • Quantitative Approaches toDecision Making
  • Managerial Finance
  • Business Report Writing
  • Legal Environment of Business
  • International Economics
  • Entrepreneurship
  • Business Research Methodologies
  • Human Resource Management
  • International Business
  • International Finance
  • Business Law
  • Fundamental of Quality Management
  • Bahasa Kebangsaan A
  • Bahasa Kebangsaan B
  • Core Elective 1
  • International Human Resources Management
  • Management Information Systems
  • Organizational Behavior
  • Operations Management
  • International Accounting
  • International Marketing
  • Strategic Management
  • Business Ethics & Social Responsibility
  • Major Elective (1)
  • Major Elective (2)
  • Global Business Strategy
  • Core elective (2)

*subject to change

*INTERNSHIP to be taken after the completion of 90 credit hours and CGPA 2.0 or more

  • Customer Relationship Management
  • Global Supply Chain Management
  • Services Marketing
  • Retailing
  • International Management
  • International Trade and Policy
  • Financial Markets and Institutions
  • Social & Digital Media
  • Tourism Management
  • Introduction to Sport Management
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